By Lavacow Editorial
Lavacow officially launched on May 22, 2014, at ART SAFARI Bucharest. The event was marked by a press conference with speeches by: Dan Bulucea (Country Manager, Google Romania), Hans Knoll (Owner, Knoll Gallery) and Cristina Olteanu (CEO, Lavacow).
ART SAFARI is the first International Art Fair held in Romania. Its inaugural edition took place in Bucharest, 22-25 May, 2014. The event has brought together 79 galleries, museums and project spaces, exhibiting almost 3.000 artworks and art objects and attracting over 15.000 visitors. According to the number of visitors, ART SAFARI ranks among the most important fairs in Central and Eastern Europe, comparable to Viennafair and Art Athina.
At ART SAFARI the public witnessed a premiere for the regional market, Lavacow being the first technology platform to revolutionize the way people take part in art auctions, and at the same time the first Romanian auction house to address art lovers from all over the world with an international product. Lavacow’s objective is to boost the visibility and accessibility of Eastern-European artists outside their national space, in an attempt to bring their international market value closer to their true artistic value.
During the 4 days of the fair visitors could become familiar with “The New Revolutionary Auction Room” proposed by Lavacow, which allows users to experience the thrill of an art auction in a virtual space, just like a computer game. Each user can customize his profile with an avatar (they can choose one of the 10 cartoon characters especially created for this project by the artist Alexandru Ciubotariu – Pisica Pătrată), can use an alias and can publicly display his country of origin.
The Lavacow booth at Art Safari hosted a selection of artworks from the first Lavacow auction. Contemporary East, Lavacow Auction #1 brought together 50 artworks by contemporary artists from Romania, Bulgaria, Hungary, Moldova, Poland, Slovakia and Russia. Ion Grigorescu, Horia Damian, Paul Neagu, Geta Brătescu, Sorin Ilfoveanu were some of the Romanian artists present with works in this auction, while from Hungary there was a work by Dora Maurer, from Poland there were artworks by Viktor Dyndo and Michal Szuszkiewiecz, and from Russia there was an artwork by Sergey Sologub. Starting prices in the first auction ranged between €200 and €5.000.